The unveiling ceremony of Wangfujing national demonstration pedestrian street was held in conjunction with the 2021 Wangfujing Forum in Beijing on July 28th.

At the event venue, Beijing Dongcheng District people’s government signed a strategic cooperation agreement with Yintai Retails and other enterprises to “jointly build the Wangfujing international consumption district”.

In September 2020, the State Council gave an official response to the work plan for the comprehensive pilot program to further open up the services sector in Beijing to help build a more open comprehensive demonstration zone for the services sector nationwide. In particular, the response highlighted support for Wangfujing Pedestrian Street as a pioneer to creating an international consumption environment and a quality business environment, as well as building an international consumption district. This is the first year of the “14th Five-Year Plan” period. Wangfujing Pedestrian Street will fully leverage the policies related to the construction of the “two zones”. Government and enterprises will interact and work together comprehensively to jointly build the Wangfujing international consumption district, contributing to Beijing's effort to successfully build a consumption capital for the nation.

A key component of Yintai Retails' high-end “in” retail brand, Yintai in88 occupies a prime location on Wangfujing Pedestrian Street. On the basis of a “brand + flagship store” cum innovative mode of operation, and popular global brand offerings such as the NBA global flagship store and LEGO global flagship store, Yintai in88 has always been popular with shoppers. Going forward, it aims to become a bucket list destination on Wangfujing Pedestrian Street by providing a trendier, and more interesting and dynamic shopping experience based on a multi-business combination of more flagship stores, trendy brands, dining and internet-famous markets.